Project
Allegris: The Perfect Match
Client
Lufthansa Group
Year
2023–2024
My Role
Art Direction, Product Design, Motion Design
Deliverable
Concept Interface Design Web Animation
Lufthansa’s Allegris concept introduced 10+ seat options, requiring a tailored B2B strategy for two distinct audiences: corporate travel managers and independent agents.
Created at DDB · Team of 4
Key Contributions
- Dual-Path UX: Designed the "Perfect Match" interaction, creating distinct navigation paths for each audience.
- Visual Strategy: Developed a split-image concept, pairing technical 3D renders with lifestyle photography to add the human warmth the brand required.
- Motion Design: Led the design of hero animations and interactive UI components.
- Iconography: Expanded the Lufthansa icon library with custom assets, ensuring seamless visual integration with the brand system across seat features.
Impact & OUTCOMES
€2.5B
Product investment
500K+
Passengers reached
90%+
Business Class satisfaction
Figures reflect the Allegris program this microsite was built to launch (Lufthansa Group, 2024).
Created at DDB · Team of 4
A premium digital experience showcasing the luxury of the Allegris First Class Suite.
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