Mother’s Day Campaign
Creative lead, art direction and execution of the Baileys’ Mother’s Day Campaign for the launch of Strawberries & Cream on the German market: art concept for the campaign, execution and motion design of the animations compatible with the brand’s guidelines, content and format adaptation of the animations to the different social media platforms
Working with male bakery influencers and in partnership with GQ media, 4 stages of social media content to suggest the perfect gift for sons for their moms
01Creating delicious last minute content for Mother's Day in collaboration with bakery influencers
02Sharing the influencer content in an editorial context in partnership with GQ
03Producing social media content where lifestyle influencers cook recipes using the Strawberry & Cream product and sharing this content on social media channels
04Adding links in the content to the Amazon store and Mother's Day offer