Better Than Roses
In 2021, Fila collaborated with Düsseldorf DDB for their Better Than Roses Valentine's Day campaign, offering a refreshing alternative to the traditional gift of roses. Instead, the campaign spotlighted Fila's exclusive Valentine’s-themed sneakers as the perfect expression of love. My role in the project was to design the motion graphics, creating organic Instagram videos that placed the sneakers at the center of attention. The animations featured intricate background designs inspired by the sneakers' heart-shaped details, forming a kaleidoscopic effect that resembled blooming flowers. This dynamic motion design elevated the product and beautifully reinforced the campaign's message of choosing something unique and modern over the cliché of roses.
IMPACTS & RESULTS:
The campaign garnered significant attention, with over 50,000 impressions across Instagram. This led to a noticeable increase in brand engagement, particularly on Instagram, where the motion graphics resonated with Fila's target audience.
The dynamic, visually captivating content not only showcased the unique Valentine’s-themed sneakers but also sparked conversations around reimagining traditional gift-giving.
Feel free to reach out if you'd like
to know more about this project:
IMPACTS & RESULTS:
Feel free to reach out if you'd like
to know more about this project:
COMPANY
Fila
MY ROLE
Visual Content Creation, Motion Design
PROJECT TYPE
Social Media
YEAR
2021
TEAM
2 Art Directors
Push 01
Hero sneakers animation
Hero sneakers animation
Push 02
Sneakers № 02
Sneakers № 02
Push 03
Animation of all the sneakers
featured in the campaign
Animation of all the sneakers
featured in the campaign
© 2025 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.