Programs & Products Communication
#animation #artdirection #brandcommunication #concept #graphicdesign #illustration #kinetictypography #motiondesign #socialmedia #UI #UX #webdesign
Creative lead, art direction and execution of promotional materials and 2D animations produced to activate Lufthansa Group's sales push marketing and programs/products communication: Here's a collection of sales push ideas and promotional materials for the programs and products of the Lufthansa Group
Workation
Creative lead, art direction and execution of the Workation campaign hub on the Lufthansa Group for business portal and social media: drawing and animation of the illustrations compatible with the brand’s guidelines
Lufthansa Group – Illustrations for the Workation Web Hub
Lufthansa Group – Workation Infotainment Illustrations for Linkedin and Newsletter
The AN Conference
Creative lead, art direction and execution of the 360° animation produced for the AN Conference 2023 at the Eintracht Frankfurt Stadium, to which employees of the Lufthansa Group, pioneers of the airline industry, and partner groups were invited. The animation is inspired by the conference claim “One Team, One Goal, One Group” and the given key words — network, partner, fleet
Lufthansa Group – The AN Conference 2023, 360° Animation
GenerationFly
Creative lead, art direction and execution of the Lufthansa Group’s GenerationFly campaign — an exclusive program for students that offers special fares on the international market: storyboard for the campaign, execution and motion design of the animations using kinetic typography compatible with the brand’s guidelines, content, and format adaptation of the animations to the various social media platforms
Lufthansa Group – GenerationFly Animation 30′′
GenerationFly Snippet
– 01
GenerationFly Snippet – 02
NDC Web Hub — Scroll Animations
Art direction and execution of the scroll animations and illustrations for the NDC web hub — a partner program of the Lufthansa Group for the travel agencies: drawing of the illustrations and execution their animations
NDC Web Hub Scroll Animations
BusinessToGo
Art direction and execution of the explanatory animations and illustrations for the BusinessToGo — a comprehensive travel management platform by Lufthansa Group in cooperation with Navan that simplifies booking flights, hotels, trains, and rental cars
Lufthansa Group & Navan – BusinessToGo Explanatory Animation