Sedef Aydogan
︎

WORK

Hello!!! I'm a freelancer creative artworker with 10+ years of agency and freelance experience, focusing on digital art and motion design
Mark

JOY

ME
© Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved 
Lufthansa  

Preflight & Ground Communication


Lufthansa — Preflight & Ground Communication
#airportcommunication #animation #artdirection #brandcommunication #concept #graphicdesign #illustration #kinetictypography #motiondesign #printmedia #socialmedia #tutorial #UI #UX #webdesign

Creative lead, art direction and execution of promotional materials and 2D animations produced to activate Lufthansa's sales push marketing and preflight/ground communication: Here's a collection of sales push ideas, promotional materials for digital services that simplify the preflight process and for products that ensure a pleasant journey


eJournal: Lounge Activation


eJournal lounge activation

Creative lead, art direction and execution of promotional materials produced to activate Lufthansa's free eJournal product in lounges: defining the visual language and key visual, art direction and execution of the illustrations compatible with the brand’s guidelines


Illustrations representing each of the journals offered as eJournal on the web


eJournal magazine rack sticker eJournal cards on lounge tables eJournal bookshelf sticker

Illustrations and graphic design for eJournal activation in the lounges


Promotional Products & Giveaways


Lufthansa Giveaways

Creative lead, art direction, concept and graphic design of promotional giveaway ideas to push the focus destinations and to activate booking rate during off-peak times

Giveaways for the fall campaign to push the summery and wintery destinations according to the passenger's wish
Lufthansa hand warmer
Hand warmers for a cozy winter
*Pretty warm like São Paulo
Lufthansa can cooler
Can coolers for staying chill in winter
*As icy cold as Minneapolis


Lufthansa Oktoberfest special issue Schuhplattler guide Schuhplattler Tom
The perfect solution for swollen feet on long-haul flights during Oktoberfest: A how-to guide to the Bavarian folk dance Schuhplattler in the Oktoberfest special issue


Drindl mask
Tracht maskPackage design of the Oktoberfest masks
Giveaways for a safe and stylish travel during the post-pandemic Oktoberfest


Digital Self-Services


Creative lead, art direction and execution of the printed and digital materials promoting Lufthansa's services and products that make traveling faster, easier and more convenient for passengers: drawing of the illustrations for the ground services themes compatible with the brand’s guidelines , animation and format adaptation of the illustrations to the various social media platforms and airport screens, concept and graphic design for the printed materials



Animated guidance for self-baggage drop on digital screens at airports



Lufthansa Chat Assistant – Snippet 3
Lufthansa Chat Assistant – Snippet 4
Lufthansa Chat Assistant animations in three different lengths – 15′′, 1′00′′, and 1′40′′ – for various social media platforms as teaser, introduction, and tutorial videos in English and German languages


Lufthansa – SmartWait A3 poster
Lufthansa – SmartWait A3 poster
Lufthansa – Hotel Booking Tool DIN lang flyer
Lufthansa – Hotel Booking Tool flyer


Lufthansa GenerationFly – Advertorials for EMEA and APAC markets
Lufthansa GenerationFly – Advertorials for EMEA and APAC markets


"Welcome Back" voucher
"Welcome Back" voucher
À la carte menu survey invitation
À la carte menu survey invitation


Doctor on board card 1
Doctor on board card 2
Doctor on board card 3
Doctor on board – Thank you card from Lufthansa for the doctors who volunteer their time to help in emergencies during the flight


Guiding flyer for baggage tracing service


Roll-up baggage drop


Italy Trip Raffle Microsite,
Book Club: The Next Chapter



Book Club Microsite Mobile
Creative lead, concept, art direction, and execution of the microsite for the US market where users enter a sweepstakes to win a Lufthansa trip to Italy in partnership with Paramount Pictures as part of the launch of the movie Book Club: The Next Chapter.

Book Club: The Next Chapter Microsite – Preview


FlightPass


Creative lead, art direction and execution of the 2D animation produced to promote Lufthansa FlightPass – a membership for 6 or 10 flights between Lufthansa Group hubs for a fixed annual fee: storyboard, execution and motion design of the illustrations using kinetic typography compatible with the brand’s guidelines, and format adaptation of the animations to the various social media platforms


Lufthansa – FlightPass Animation 30′′

Mark

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