Preflight & Ground Communication
Creative lead, art direction and execution of promotional materials and 2d animations produced to activate Lufthansa's sales push marketing and preflight/ground communication: Here's a collection of sales push ideas, promotional materials for digital services that simplify the preflight process and for products that ensure a pleasant journey
eJournal: Lounge Activation
Creative lead, art direction and execution of promotional materials produced to activate Lufthansa's free eJournal product in lounges: defining the visual language and key visual, art direction and execution of the illustrations
Illustrations representing each of the journals offered as eJournal on the web
Illustrations and graphic design for eJournal activation in the lounges
Promotional Products & Giveaways
Creative lead, art direction, concept and graphic design of promotional giveaway ideas to push the focus destinations and to activate booking rate during off-peak times
Giveaways for the fall campaign to push the summery and wintery destinations according to the passenger's wish
Hand warmers for a cozy winter
*Pretty warm like São Paulo
*Pretty warm like São Paulo
Can coolers for staying chill in winter
*As icy cold as Minneapolis
*As icy cold as Minneapolis
The perfect solution for swollen feet on long-haul flights during Oktoberfest: A how-to guide to the Bavarian folk dance Schuhplattler in the Oktoberfest special issue
Giveaways for a safe and stylish travel during the post-pandemic Oktoberfest
Digital Self-Services
Animated guidance for self-baggage drop on digital screens at airports
Lufthansa Chat Assistant animations in three different lengths – 15′′, 1′00′′, and 1′40′′ – for various social media platforms as teaser, introduction, and tutorial videos in English and German languages
Lufthansa – SmartWait A3 poster
Lufthansa – Hotel Booking Tool flyer
Lufthansa GenerationFly – Advertorials for EMEA and APAC markets
"Welcome Back" voucher
À la carte menu survey invitation
Doctor on board
–
Thank you card from Lufthansa for the doctors who volunteer their time
to help in emergencies during the flight
Guiding flyer for baggage tracing service
Roll-up baggage drop
FlightPass
Creative lead, art direction and execution of the 2d animation produced to promote Lufthansa FlightPass – a membership for 6 or 10 flights between Lufthansa Group hubs for a fixed annual fee: storyboard, execution and motion design of the illustrations using kinetic typography compatible with the brand’s guidelines, and format adaptation of the animations to the various social media platforms
Lufthansa – FlightPass Animation 30′′