Project
Onboard Delights
Client
Lufthansa
Year
2021–2024My Role
Art Direction, Illustration, Motion Design
Deliverable
Digital Game Food Illustration System Hero Visuals
Onboard Delights is Lufthansa’s buy-on-board retail service, available on both continental and intercontinental routes. To support its launch and seasonal menu rotations, I developed an interactive engagement strategy and a systematic visual language. The challenge was to create high-impact assets under tight deadlines and budgets, replacing costly photo shoots with smart design solutions for digital and global marketing channels.
Created at DDB · Photo/CGI: © Respective owners
Key Contributions
- Digital Game Concept: Designed the "Bouncing Bowl" interactive sweepstake to drive passenger engagement via playful storytelling.
- Food Illustration System: Created a modular library of food illustrations as a cost-effective alternative to traditional photography.
- Global Visual Strategy: Managed the seasonal transition for continental and long-haul menus through high-end photo compositing.
- Dynamic Content Strategy: Developed seamless loop animations for digital screens and newsletters to ensure a premium brand presence.
Impact & OUTCOMES
60%
Reduction in production resources
10+
Global seasonal cycles
500K+
Digital engagements
Created at DDB · Photo/CGI: © Respective owners
Winter menu key visual created through multi-asset compositing by aligning perspective and shadows for a cohesive brand presentation.
© 2026 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.