Preflight, Product & Program Communication
In this collection, I present a variety of creative projects I’ve developed for Lufthansa, with a focus on both their preflight services and special offerings. The projects span across printed materials, animations, and illustrations, all meticulously designed to align with Lufthansa’s distinct corporate identity in B2C communications.
Additionally, I’ve contributed to several Lufthansa Group programs, creating content that engages and informs travelers about the brand’s diverse products and services, while remaining true to the Group’s own unique corporate identity. Every piece is thoughtfully crafted to reflect both brands’ commitment to delivering high-quality, customer-centric experiences.
As my contributions vary based on the project needs, I’ve outlined my specific roles below. You can click on the section titles to learn more or scroll down to explore all elements:
Feel free to reach out if you'd like
to know more about this project:
Additionally, I’ve contributed to several Lufthansa Group programs, creating content that engages and informs travelers about the brand’s diverse products and services, while remaining true to the Group’s own unique corporate identity. Every piece is thoughtfully crafted to reflect both brands’ commitment to delivering high-quality, customer-centric experiences.
As my contributions vary based on the project needs, I’ve outlined my specific roles below. You can click on the section titles to learn more or scroll down to explore all elements:
Feel free to reach out if you'd like
to know more about this project:
COMPANY
Lufthansa + Lufthansa Group
MY ROLE
Motion Design, Illustration, Graphic Design, Art Direction
PROJECT TYPE
Dialogue Communication Design
YEAR
2018–2024
TEAM
Flexible team
PRINT DESIGN
I’ve developed a variety of materials to communicate Lufthansa’s services, products, and seasonal special offers, including flyers, roll-up banners, posters, and branded giveaways. Whether promoting core services or limited-time offers, these pieces are crafted to engage and inform travelers through visually appealing and clear communication.
Lufthansa GenerationFly: Special offers for students – Advertorials designed for EMEA and APAC markets
Welcome Back Voucher:
A Lufthansa voucher,
valid at airport restaurants,
offered during the post-COVID era –
Layout design in A8 size
valid at airport restaurants,
offered during the post-COVID era –
Layout design in A8 size
A8 layout design for an À la carte menu
survey invitation featuring a QR code
survey invitation featuring a QR code
Thank you card from Lufthansa for doctors volunteering during emergencies
on flights, featuring a custom layout with personalized fillable areas for the passenger
on flights, featuring a custom layout with personalized fillable areas for the passenger
Accordion-fold brochure design for baggage tracing service, offering process guidance
Roll-up design for baggage drop-off, providing process guidance
Fall campaign giveaways promoting summer and winter destinations based on
passenger preferences: hand warmer for São Paulo, can cooler for Minneapolis
passenger preferences: hand warmer for São Paulo, can cooler for Minneapolis
*Pretty warm like São Paulo / *As icy cold as Minneapolis
Giveaway design for safe and stylish travel during post-pandemic Oktoberfest:
Lufthansa-branded medical mask with Oktoberfest theme and matching package design
Lufthansa-branded medical mask with Oktoberfest theme and matching package design
The perfect solution for swollen feet on long-haul flights during Oktoberfest:
How-to guide for the Bavarian folk dance Schuhplattler in the Oktoberfest special issue
How-to guide for the Bavarian folk dance Schuhplattler in the Oktoberfest special issue
Lufthansa SmartWait A3 poster layout design and illustrations, showcasing the digital service aimed at optimizing airport waiting times
Lufthansa Hotel Booking Tool flyer layout design and illustrations, showcasing the digital service for booking hotels in case of flight cancellation
MOTION DESIGN
For the motion design aspect of this collection, I created explanatory animations to guide Lufthansa and Lufthansa Group’s target audiences on how to use various digital services and benefit programs. These 2D animations, based on the illustrations I created, adhere to the corporate identity guidelines of both Lufthansa and Lufthansa Group, focusing on delivering clear and accurate instructions, ensuring users can easily navigate and maximize the digital tools and benefits available for a seamless and informative experience.
These animations were used across multiple platforms, including social media channels like Instagram and LinkedIn, as well as digital screens in airports. I tailored each animation to the specific format requirements of each platform and adapted them into several languages to reach a broader audience.
Animated guide for Lufthansa's self-baggage drop process displayed on
digital screens at airports
Animated guide for Lufthansa's chat assistant digital service
featured on websites and social media platforms
featured on websites and social media platforms
15′′ teaser for Lufthansa's chat assistant animated guide shared as an Instagram story
Animations for Lufthansa Group's Workation Campaign shared as LinkedIn posts
Animated guide showcasing the benefits of BusinessToGo, the travel management
platform by Lufthansa Group and Navan, simplifying flight, hotel, train, and rental car bookings, featured on the landing page and shared as a LinkedIn post
platform by Lufthansa Group and Navan, simplifying flight, hotel, train, and rental car bookings, featured on the landing page and shared as a LinkedIn post
Scroll animations for Lufthansa Group’s NDC web hub, streamlining offer and order management to create and distribute tailored airline offers across channels
Kinetic typography animation and snippets in various languages showcasing
Lufthansa Group’s GenerationFly, offering special student fares, shared on social media
Lufthansa Group’s GenerationFly, offering special student fares, shared on social media
ILLUSTRATION
For the illustration aspect of this collection, I created illustrations used across social media, airport areas, print, animation, and infographics to explain Lufthansa’s digital ground services and Lufthansa Group’s programs to B2C and B2B audiences. Following the corporate identity guidelines, the illustrations feature flat colors, a minimalistic style, and a frontal perspective, with brand-specific accent colors: Lufthansa yellow for Lufthansa and B2B blue for Lufthansa Group. The primary focus of these illustrations is on clear, accurate communication of the subject matter rather than aesthetic elements.
Illustrations for digital and ground service guidance, used in airports, print,
social
media, and landing pages to optimize waiting times and ensure a smooth journey during peak travel days
media, and landing pages to optimize waiting times and ensure a smooth journey during peak travel days
01. Social Isolation
02. Time Zones
03. Culture Shock
04. Costs
05. Self Discipline
Infotainment ilustrations for Lufthansa Group’s Workation campaign used on the landing page, in newsletters, and shared on social media
© 2025 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.