Sedef Aydogan Coskun Creative Art and Motion Design in Hamburg
© Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved 
A bottle of Baileys Strawberry & Cream on a table next to a delicious strawberry dessert topped with fresh strawberry slices

“Thank you, Mom”


In 2021, Baileys sought to make a grand debut for its new Strawberries & Cream product in Germany by tying it to a meaningful and celebratory occasion: Mother’s Day. To do so, we aimed to inspire men to show their love and appreciation for their moms in a creative and thoughtful way. Rather than the usual bouquet of flowers, the campaign encouraged a more personal gesture – something homemade and heartfelt. And what could be better than baking a cake, especially when infused with the rich and indulgent flavors of Baileys Strawberries & Cream?

CHALLENGE: 

The challenge was twofold: first, we needed to encourage men to incorporate Baileys Strawberries & Cream into their Mother’s Day plans. Second, we had to make baking feel accessible, fun, and meaningful, while positioning it as a creative gift idea. With a limited timeframe, the goal was to create quick, easy, and enticing content that would inspire last-minute baking, capturing the attention of both social media users and lifestyle influencers.

SOLUTION & MY ROLE: 

To tackle these challenges, we partnered with male bakery influencers to create simple, visually appealing baking recipes. Through our media partnership with GQ, we placed the content in an editorial context, adding credibility and extending the campaign's reach.

I created engaging social media content to showcase the baking recipes, bringing influencer photos to life with motion design and kinetic typography while ensuring brand consistency. I also integrated the Amazon store and exclusive Mother’s Day offer for easy access. My role included overseeing content creation and driving social media activations, positioning Baileys Strawberries & Cream as a key part of Mother’s Day celebrations, boosting brand awareness and sales.

Feel free to reach out if you'd like
to know more about this project:

COMPANY

Baileys

MY ROLE

Art Direction, Visual Content Creation, Motion Design

PROJECT TYPE

Social Media 

YEAR

2021

TEAM

1 Art Director, 1 Copywriter, 2 Social Media Specialists




Screenshot of Instagram showing several social media animations created for the Baileys Strawberry & Cream campaign

GQ PARTNERSHIP & ANIMATED CLOSE-UP OF THE SOCIAL MEDIA CONTENT

Campaign article published in GQ featuring Baileys Strawberry & Cream     



INSTAGRAM STORIES AD № 1 – ENGAGEMENT
Recipe: Strawberry Roll Muffins

01
Introduction of Muffins
02
Introduction of Influencer
03
Ingredients
The recipe of strawberry roll muffins
04
Recipe
Strawberry roll muffins with campaign slogan
05
Strawberry Roll Muffins for Moms

INSTAGRAM FEED ADS – ACTIVATION
Amazon Store Link

Feed Ad Animation 01
Feed Ad Animation 02
Feed Ad Animation 03
Ad Copy:

Attention: Mother’s Day is just around the corner. How about  delicious, homemade gift?

Get yourself a bottle of Baileys Strawberries & Cream at a special price with just one click on th link. No matter what kind of indulgent gift you have in mind, with Baileys Strawberries & Cream, you’ll easily and quickly create the sweetest wonders.

So, go ahead—head to the kitchen! With the Baileys Strawberry Roll Muffins by @patrick_rosenthal or the Strawberry Tart with Baileys by @foodstories, you’re sure to win a heart this Mother’s Day. 'Thank you, Mom' has never tasted so good.

INSTAGRAM STORIES AD № 2 – ACTIVATION
Amazon Store Link

01
Introduction of Product
02
Introduction of Strawberry Tart
03
Amazon Store Link