the giving gift shop — Sedef | Creative Art Concept & Motion Design

Project The Giving Gift Shop Client Lufthansa Year 2023My Role Art Direction, Motion Design, Brand Design, Product Photography Deliverable Campaign KV Stand Design Product Films Landing Page

The Giving Gift Shop was a multi-channel charity initiative by Lufthansa and help alliance for the 2023 festive season. The campaign successfully merged commercial retail with social impact, allowing customers to support global charitable projects through premium branded merchandise under the slogan "Shop once, give twice."

Key Contributions

Brand Identity & Visual System: Developed the campaign’s key visual and a modular pattern system for diverse product lines. I expanded the brand library with custom iconography and typography to ensure festive alignment and clarity.
Spatial & Print Design: Conceptualized the airport sales stand from initial sketches to 3D briefing. I oversaw the production of all print collateral, including sustainable packaging and QR-coded postcards for impact tracking.
Photography & Motion Design: Established an in-house studio for high-end product photography and led the production of stop-motion teasers and kinetic typography for airport lounges and social media.
Digital Campaign Experience: Designed the campaign landing page and newsletter architecture, creating a seamless responsive journey that bridged the physical airport experience with online participation.