Volkswagen
Social Media Strategy
In the spring of 2021, I had the opportunity to temporarily take over and support Volkswagen's social media planning. In close collaboration with the social media team, we developed Volkswagen's Instagram editorial strategy, playing a pivotal role in the distribution of campaign films across their social media channels.
Our approach focused on maximizing customer engagement while ensuring that the brand’s most relevant campaigns reached a broader audience. I carefully tailored key segments of the brand’s commercial films, adapting them for Instagram's feed, reels, and story formats. By adding dynamic cuts, loop animations, and the necessary disclaimers, I ensured that each piece was optimized for maximum impact and engagement.
IMPACTS & RESULTS:
This work helped elevate Volkswagen's social media presence, creating a seamless and engaging experience for their followers.
Feel free to reach out if you'd like
to know more about this project:
Our approach focused on maximizing customer engagement while ensuring that the brand’s most relevant campaigns reached a broader audience. I carefully tailored key segments of the brand’s commercial films, adapting them for Instagram's feed, reels, and story formats. By adding dynamic cuts, loop animations, and the necessary disclaimers, I ensured that each piece was optimized for maximum impact and engagement.
IMPACTS & RESULTS:
Feel free to reach out if you'd like
to know more about this project:
COMPANY
Volkswagen
MY ROLE
Visual Content Creation, Motion Design
PROJECT TYPE
Social Media
YEAR
2021
TEAM
1 Art Director, 2 Social Media Specialists
01 Reels
Let`s dance!
Let`s dance!
02 Story
Movin'
Movin'
03 Reels
Unicorn Day
Unicorn Day
04 Reels
Vibin'
Vibin'
05 Reels
What once was luxury
What once was luxury
© 2025 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.