When The World
Counts On You

As the Creative Lead for Sartorius, I spearheaded a dynamic campaign designed to highlight the brand’s innovative products and services. The campaign’s core objective was to showcase Sartorius as a global leader in providing cutting-edge solutions for scientific research and healthcare. Working closely with a partner agency, we developed a series of compelling headlines and CTAs to build a narrative that resonated across multiple platforms. Our campaign emphasized Sartorius’ commitment to simplifying progress and supporting breakthroughs in science and healthcare. This campaign spanned across various media channels, including print, web, social media, and digital banners.

Sartorius, as a global player in the life sciences and biotechnological fields, needed a campaign that not only resonated with diverse audiences but also conveyed their brand ethos effectively. We needed to develop creative assets that aligned with Sartorius’ core values while maintaining flexibility across various media platforms. Additionally, because Sartorius operates in an international market, we faced the challenge of ensuring the messaging and visual elements were culturally sensitive and universally understood. The campaign needed to convey Sartorius' expertise and reliability, as well as promote their wide range of solutions in a way that felt both accessible and professional.

In my role as Creative Lead, I took on the responsibility of overseeing the entire creative process. From concept development to execution, I worked closely with the partner agency to ensure that the illustrations and animations were both visually engaging and aligned with Sartorius’ brand values. I created the initial creative briefs, outlining the campaign’s strategic direction and visual requirements.

I led the communication between the client and the partner agency, ensuring the project stayed on track and met Sartorius’ high standards. Throughout the process, I provided detailed feedback to refine the illustrations and animations, making sure they worked effectively across print and digital platforms, including web, social media, and banners. I also ensured that the visual elements—particularly hand gestures, representative symbols, and icons—were culturally neutral and appropriate for the diverse international markets Sartorius serves.

By coordinating the team, providing strategic feedback, and stepping in to design and animate where necessary, I helped deliver a cohesive and impactful campaign that communicated Sartorius’ message of collaboration, innovation, and global impact.

Feel free to reach out if you'd like
to know more about this project:

ILLUSTRATIONS

ANIMATIONS

PRINTED MATERIALS