Sedef Aydogan Coskun Creative Art and Motion Design in Hamburg
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Project Allegris: The Perfect Match Client Lufthansa Group Year 2023 My Role Art Direction, Product Design, Motion Design Deliverable Concept   Interface Design   Web Animation
Lufthansa’s Allegris concept introduced 10+ seat options, requiring a tailored B2B strategy for two distinct audiences: corporate travel managers and independent agents.

Key Contributions

  • Dual-Path UX: Designed the "Perfect Match" interaction, creating distinct navigation paths for each audience.
  • Visual Strategy: Developed a split-image concept to blend sterile technical 3D models with lifestyle photography, adding the human warmth the brand required.
  • Motion Design Led the design of hero animations and interactive UI components.
  • Iconography Created custom icons to ensure visual consistency with the Lufthansa brand system.
Created at DDB · Team of 4
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