Project Allegris: Ready for Takeoff Client Lufthansa Year 2023–2024 My Role Creative Lead, Art Direction Deliverable B2B Key Visual Roadshow Branding Product Leaflets

I served as Creative Lead and Art Director for the global launch campaign of Lufthansa’s "Allegris" cabin concept. The project required a dual-brand strategy: adapting B2C visuals for Lufthansa’s passenger audience while developing a distinct visual language for Lufthansa Group’s B2B communication. I oversaw the creative execution of high-impact promotional materials, from a mobile roadshow to technical product leaflets, ensuring seamless brand alignment across all physical and digital touchpoints.

Key Contributions

• B2C Brand Adaptation: Directed the modification of partner agency visuals to ensure absolute alignment with Lufthansa’s brand identity across all promotional print assets.
• B2B Creative Leadership: Led the creation of the "Sweet Dreams" key visual, using a split-screen structure to translate technical Business Class features into a professional and emotive narrative.
• Print & Collateral Design: Designed a series of technical one-pagers and multi-page product leaflets, optimizing complex seat data for both premium print finishes and digital distribution.
• Event Branding: Led the visual execution for the 2023 Allegris Roadshow, ensuring high-impact event graphics and a cohesive brand experience for the traveling launch exhibit.

Impact & Outcomes

5M+

B2B & B2C brand impressions

10 000+

Global sales partners reached

8

Strategic hubs and trade fairs

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