Project
Allegris: The Perfect Match
Client
Lufthansa Group
Year
2023–2024
My Role
Art Direction, Product Design, Motion Design
Deliverable
Concept Interface Design Web Animation
Lufthansa's Allegris concept introduced 10+ seat options across all travel classes, but with two distinct B2B audiences to reach: corporate travel managers and independent travel agents. The challenge was making each group feel individually addressed while guiding them toward their ideal seat through a tailored microsite experience.
Created at DDB · Team of 4 · Photo/CGI: © Respective owners
Key Contributions
- Dual-Path UX: Designed the "Perfect Match" finder, an interactive selection tool that branches into two distinct paths, letting travel managers and agents each navigate to the content most relevant to them.
- Visual Strategy: Developed a split-image concept, pairing technical 3D renders with lifestyle photography to add the human warmth the brand required.
- Motion Design: Led the art direction for hero animations and UI motion sequences to ensure a seamless digital walkthrough of the new product categories.
- Iconography: Expanded the Lufthansa icon library with custom assets, ensuring seamless visual integration with the brand system across seat features.
Impact & Outcomes
€2.5B
Product investment
500K+
Passengers reached
90%+
Business Class satisfaction
Figures reflect the Allegris program this microsite was built to launch (Lufthansa Group, 2024).
Created at DDB · Team of 4 · Photo/CGI: © Respective owners
A premium digital experience showcasing the luxury of the Allegris First Class Suite.
© 2026 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.