Project
Alpamayo: Autonomous
Industrial Intelligence Client Alpamayo Year 2025My Role Art Direction, Brand Identity, Information Design Deliverable Brand Guidelines Sales Deck Illustrations Icon Library 2D Animations
Industrial Intelligence Client Alpamayo Year 2025My Role Art Direction, Brand Identity, Information Design Deliverable Brand Guidelines Sales Deck Illustrations Icon Library 2D Animations
Alpamayo is a Swiss Industry 4.0 specialist that transforms production centers into autonomous ecosystems through Edge Node and AI integration. The challenge was to translate highly complex technical architectures—spanning MQTT brokers, DataOps, and hardware-software synchronization—into a clear, premium, and unified visual narrative.
Key Contributions
- Brand Identity System: Established a clean, "Swiss-made" visual standard and comprehensive guidelines, ensuring a high-tech persona that resonates with industrial precision.
- Sales Deck System: Crafted a high-impact, minimalist-tech sales deck designed to acquire new B2B clients, simplifying complex value propositions into a compelling visual story.
- Ecosystem Illustration: Designed a detailed 15-module isometric system visualizing the entire Alpamayo workflow, simplifying the intricate relationship between Edge Nodes, brokers, and site-level services.
- Custom Icon Library: Built an extensive, scalable icon library of 60+ assets from scratch, specifically tailored to represent technical Industry 4.0 data and autonomous processes.
- Process Motion Design: Produced 2D animations to simplify autonomous production workflows, converting technical jargon into digestible visual stories for potential customers.
Impact & OUTCOMES
-40%
Reduction in technical explanation time
60+
Custom icons for Industry 4.0 data
15
Technical modules unified in a single visual story
Detailed brand guidelines ensuring technical precision and systematic consistency across all visual touchpoints.
© 2026 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.