Project mia: Product Launch Client AureliaX Year 2025–2026My Role Art Direction, Motion & Social Media Design Deliverable Launch Animation Product Deck Social Media Guidelines

mia is an AI-powered growth intelligence tool that identifies market opportunities by analyzing customer feedback and competitor data. My role was to engineer the visual launch, creating a high-energy animation, a professional product deck, and a modular social media system.

Key Contributions

• Narrative Product Reveal: Directed a character-led animation using a playful cat persona to translate complex AI market strategies into a charming, minimalist, and accessible visual story.
• Social Design Guidelines: Defined a modular system around 4 strategic content pillars, establishing a clear hierarchy to ensure brand consistency during rapid organic growth.
• Product Presentation System: Crafted a high-end deck for tech conferences, translating complex AI intelligence data into a compelling visual story for industry leaders.
• Visual Content Logic: Established a systematic approach to digital assets, ensuring a consistent brand presence across all digital touchpoints.

Impact & OUTCOMES

100+

Users onboarded within 30 days

1,000+

Organic followers in 100 days

100%

Brand consistency across channels

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