Project Baileys: Whisk Up Love Client Baileys (Diageo) Year 2021 My Role Art Direction, Visual Content Creation, Motion Design Deliverable Social Media Campaign Kinetic Typography E‑commerce Ads

For the German launch of Baileys Strawberry & Cream, I led the visual content strategy to align the product debut with Mother’s Day. The campaign aimed to redefine traditional gifting by inspiring men to bake heartfelt treats instead of buying standard bouquets. By partnering with GQ and male bakery influencers, I directed a multi-channel social media ecosystem that combined editorial credibility with high-energy motion design and direct e-commerce integration.

Key Contributions

• Creative Content Direction: Managed the visual transition of influencer photography into dynamic social assets, ensuring brand consistency across diverse lifestyle narratives.
• Motion & Kinetic Design: Developed a series of kinetic typography animations and motion graphics to elevate engagement and bring recipe-based storytelling to life.
• Editorial Integration: Led the visual coordination for the GQ media partnership, establishing a premium and credible context for the campaign’s B2C outreach.
• Social Commerce Strategy: Directed the design of conversion-focused ads with integrated Amazon Store links, bridging the gap between social inspiration and immediate purchase.

Impact & Outcomes

2M+

Potential reach through influencer and GQ partnerships

+18%

Baileys organic sales growth (FY21)

100%

Brand alignment for the Strawberry & Cream German debut

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