Project
When The World Counts On You
Client
Sartorius
Year
2023
My Role
Creative Lead, Art Direction, Project Management
Deliverable
Integrated Campaign Illustration System Motion Design
As Creative Lead, I led Sartorius’ global brand campaign from concept to deployment. I managed multidisciplinary teams to translate scientific precision into a culturally sensitive visual system, unifying 15 diverse communication topics across international markets.
Created at DDB · Collaboration with partner agencies · Team of 3
Key Contributions
- Creative Leadership & Briefing: Spearheaded the end-to-end creative process, from developing initial strategic briefs to overseeing a multidisciplinary team of art directors, copywriters, and partner agencies.
- Global Visual Strategy: Ensured 100% brand alignment and cultural neutrality across all assets, meticulously refining illustrations and animations to resonate with diverse international audiences.
- Cross-Channel Campaign Integration: Led the seamless deployment of assets across print, web, social media, and digital banners, ensuring a unified brand message.
- Quality & Post-Production Oversight: Provided detailed art direction for motion design and illustrations, stepping in for hands-on design and animation to meet Sartorius’ high standards for professional impact.
Impact & Context
Global
Visual leadership for a worldwide brand campaign rollout
Holistic
Consistent visual storytelling for 15+ specialized B2B segments
360°
Seamless integration across print, digital, and social channels
Created at DDB · Collaboration with partner agencies · Team of 3
Establishing the core campaign narrative through a high-impact visual metaphor that aligns scientific progress with global responsibility.
© 2026 Sedef Aydoğan Coşkun, as well as the companies, colleagues and agencies involved.